Kevin Bethune
Founder & Chief Creative Officer, dreams • design + life
Kevin serves as the Founder & Chief Creative Officer of , a think tank that delivers design & innovation services using an empathic, holistic approach.  His practice leverages strategic design and industrial design in tandem to conceive of new cologies and integrated experiences.  His background spans engineering, business and design in equal proportion over 25+ years of in-depth product creation forays at enterprises including Westinghouse Nuclear, Nike and BCG, positioning him to help brands deliver meaningful innovations to enrich people’s lives.
His first book, Reimagining Design: Unlocking Strategic Innovation released with notable acclaim under the "Simplicity: Design, Business, Technology, Life" Series (The MIT Press) in March 2022. Kevin's second book, Nonlinear: Navigating Design with Curiosity and Conviction, released in February 2025 (The MIT Press). Â Kevin also serves as a Board Trustee for ArtCenter College of Design, and was recently named an honoree among The Curious 100 recognized by The Eames Institute of Infinite Curiosity.